Looking at the past and the reasons that led me to choose this path of specialization, the most decisive was the lack of culture or almost absent in the value of the entrepreneurial companies that characterize Italian and professional.
In other markets other than Italian, I noticed that companies tend to reward more operational decisions to increase value rather than the contingent elements of assessment.
I checked very often, businesses with significant sales volumes have a very low level of economic capital as the tendency not to confront the elements of objective assessment to evaluate their company's performance carries the same to have almost no profitability and cash zero or negative cash.
My passion, commitment and professionalism in spreading the culture of value has radically changed the operational strategies of different companies that I was able to follow.
Privileging and disseminate the culture of value in businesses through appropriate measures of corporate performance is a great opportunity for development and promotion of investments, as change from culture to culture in the profitability of sales or cash flow is the difference in quality in all enterprises must strive for.
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